Chapel Hill, N.C. — Carolina For The Kids Foundation will kick off its “50K in One Day” fundraising event on Monday, Feb. 29, 2016.
All money raised by CFTK beginning Monday evening until Tuesday, March 1, will count toward the $50,000 goal benefiting the patients and families of UNC Children’s.
This year’s goal doubles that of last year. In 2015, CFTK attempted to raise $25,000 in 25 hours and exceeded that goal by over $13,000.
“We raised more than $38,000 last year thanks to the generosity of students, their families and local businesses,” said Elizabeth Soffer, CFTK corporate marketing chair. “We're proud of that major fundraising accomplishment, and we have raised our goal this year to better reflect our nonprofit's goals for growth.”
The “50K in One Day” event will begin Monday night at the UNC men’s basketball game vs. Syracuse, during which CFTK committee members will collect donations. On March 1, there will be a variety of activities taking place, including fundraisers on UNC’s campus, benefits at local businesses, social media pushes and canvassing Chapel Hill neighborhoods.
“So much good can be done in just 24 hours – we want the world to see that,” Soffer said. “50K allows us
to share our sense of purpose for every single day with Chapel Hill and beyond.”
With $50,000, 115 families can be provided with bill payment assistance for a month, Soffer added.
Community members can make donations online at carolinaftk.org/donate.