CHAPEL HILL, N.C. – Carolina For The Kids Foundation completed its “50K in 1 Day” fundraising event Wednesday, Feb.1 at 7:00 p.m., raising $52,016.95 in the 24-hour period.
All money raised by Carolina FTK beginning Tuesday, Jan. 31 at 7:00 p.m. until Wednesday, at 7:00 p.m. counted toward the total, which will benefit the patients and families of UNC Children’s.
“We are so excited to have been able to meet and exceed our goal this year,” said Publicity Chair Jacob Blount. “It was amazing to see the UNC community and organization come together to meet the 50K benchmark. This money will help so many families and patients at the UNC Children’s Hospital.”
The “50K in 1 Day” event began Tuesday night at the UNC men’s basketball game vs. the Pittsburgh Panthers, where fans were encouraged to donate online and Carolina FTK committee members were present to collect donations. After the game, $1,850.30 had been donated.
“Our partnership with Carolina Athletics was extremely valuable during this event. It gave us the opportunity to appeal to people who might not normally donate to our organization.” said Blount. “We were able to take the momentum from the game into the next day and raise even more than we expected.”
On Feb. 1, Carolina FTK hosted various activities, including fundraisers on the UNC-CH campus, social media pushes, canvassing in Chapel Hill neighborhoods and benefits at local businesses. At 6 p.m. on Wednesday, after 23-hours of the campaign,$ 35,118.97 had been raised. After a final social media push, over $15,000 was raised in the last hour.
Carolina FTK continues to fundraise throughout the year. Community members can make donations online at carolinaftk.org/donate.