6 Tips for Pivoting an In-Person Event into a Virtual Experience

Bizbash

Kalina MacKay—the public relations chair for Carolina For the Kids (C.F.T.K.), a nonprofit organization that serves UNC Children’s Hospital in Chapel Hill, North Carolina—faced a unique dilemma: digitally wrangling 1,000 University of North Carolina undergraduates for the organization's annual dance marathon. The 24-hour in-person event had been canceled, but MacKay launched a virtual iteration on March 20, primarily via C.F.T.K.’s social media accounts.

Read Story