UNC Dance Marathon is getting an identity makeover.
The organization, founded in 1997, has been named UNC Dance Marathon since its inception. This year, it’s changing its name to Carolina For the Kids Foundation.
Senior Evan Sherwood, the program’s executive director, said the name Dance Marathon didn’t give the community a clear idea of its purpose.
“Whenever I’d go out in the community talking about who we are, there was always a lot of general confusion about what we do because our name doesn’t point you in any particular direction of who we’re supporting or what we’re helping or who we’re helping,” he said.